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Just my personal taste : I hate big cities in games. The bigger the city, the more uninteresting the dialogues, and I really don't care for 10 NPCs who are going to tell me "I love the sea" or "I love walking with my boyfriend", just because you need to fill those huge maps. In a game, we know that 1 NPC represent hundreds of people. You want to continue with the adventure, get to the next dungeon, but then you arrive at a new town and you know you're going to waste an hour reading things that bear no interest at all, entering houses just to check the closets for a potion. I'll stop there to tell you that your first and third maps seem very good to me. They are the perfect size in my opinion. Your second one seems too big. The number of houses can be ok but the streets seem too big and you will have to put many NPCs in order for those streets not to feel too empty. Back to what I said before : you probably won't be able to make them all say interesting things so I would make this smaller. However, I agree that the type of game can change a vision on those subjects : if many villagers give quests or can be parts of quests, then it's a different story.